Zhong Guo Jing Ji Wang·2026-02-09 07:37Core Viewpoint - The event "Ice and Snow Carnival Week" organized by Great Wall Motors in Harbin emphasizes the integration of technology, culture, and user experience, showcasing the brand's commitment to safety and innovation in extreme winter conditions [1][11]. Group 1: Event Overview - The Ice and Snow Carnival Week was held in Harbin, featuring the theme "Enjoy Ice and Snow with Lao Wei, Safe Travel with Great Wall" [1]. - The event served as a platform for Great Wall Motors to connect with car enthusiasts nationwide, highlighting the brand's philosophy of "technology for good and user-centric" [1][11]. Group 2: Safety and Performance - The event showcased the safety features of Great Wall vehicles on the icy surface of the Songhua River, with a display of vehicles forming the "Guiyuan" formation, symbolizing industrial aesthetics [3]. - Chairman Wei Jianjun emphasized the importance of safe driving practices and professional support in winter conditions, reflecting the company's commitment to user safety [3][5]. Group 3: Technological Innovation - Great Wall Motors demonstrated its Hi4 technology system, which adapts well to extreme cold, ensuring safe travel across various winter terrains [8]. - The Hi4 system includes features for intelligent four-wheel drive and torque distribution, enhancing stability and performance in snowy conditions [8][10]. Group 4: Cultural Engagement - The event included interactions with artisans of intangible cultural heritage, fostering a dialogue about craftsmanship and dedication across different industries [8]. - Wei Jianjun highlighted the shared values of patience and respect in both automotive manufacturing and traditional crafts, reinforcing the brand's commitment to quality [8]. Group 5: Community and Social Responsibility - Great Wall Motors announced the establishment of a rescue fund to support car owners engaged in community service, enhancing the brand's social responsibility [10]. - The company also introduced warm service initiatives at over 20 transportation hubs, providing free supplies to enhance user comfort during winter travel [10]. Group 6: Future Commitment - The Ice and Snow Carnival Week exemplified Great Wall Motors' dedication to blending technology with cultural values and social responsibility, aiming to create a safer and more enriching travel experience for users [11]. - The company plans to continue refining its products and services while exploring new avenues in technology and social responsibility [11].