昔日网红“自嗨锅”被申请破产审查,曾在10分钟售出500万桶,公司估值一度高达75亿元
Mei Ri Jing Ji Xin Wen·2026-02-09 07:44

Group 1 - The company "自嗨锅" (Self-heating Hot Pot) was established in 2018 and is known for its self-heating hot pot products, including spicy beef hot pot and various other self-heating cooking options [3][4] - The company has recently faced financial difficulties, with its associated company, 杭州金羚羊企业管理咨询有限公司, undergoing bankruptcy review, initiated by an individual named Ma, with the case handled by the Yuhang District People's Court in Hangzhou [1] - 杭州金羚羊 has multiple legal issues, including 6 enforcement cases with a total amount exceeding 1.4 billion yuan, and a history of 16 enforcement cases totaling over 3.2 billion yuan [4] Group 2 - The founder of 杭州金羚羊, 蔡红亮, previously founded 百草味 and sold it in 2016 before establishing 杭州金羚羊 and launching 自嗨锅 [5] - 自嗨锅 gained significant popularity during the COVID-19 pandemic, achieving record sales, including 5 million units sold in 10 minutes and over 100 million yuan in sales within 21 minutes during the Double Eleven shopping festival [7] - However, after 2022, demand for home-cooked meals decreased, leading to a significant drop in sales, with reports indicating a 50% decline in sales volume [7][8] Group 3 - The self-heating hot pot market is experiencing a decline, with a reported 25.05 percentage point decrease in growth rate, resulting in a market share drop and a 32.67% decrease in sales revenue [8] - In March 2023, a potential acquisition of 杭州金羚羊 by a listed company, 莲花健康, was proposed but ultimately fell through five months later, exacerbating the company's financial troubles [7]

昔日网红“自嗨锅”被申请破产审查,曾在10分钟售出500万桶,公司估值一度高达75亿元 - Reportify