昔日网红“自嗨锅”被申请破产审查 曾在10分钟售出500万桶 公司估值一度高达75亿元

Core Viewpoint - The self-heating hot pot brand "Zihai Guo," established in 2018, is facing significant financial difficulties, including a recent bankruptcy review case, as the market for self-heating hot pots declines sharply [1][6]. Company Summary - "Zihai Guo" was founded in 2018 and offers a variety of self-heating hot pot products, including spicy beef hot pot and self-heating soup pots, utilizing freeze-drying technology to preserve the original shape and nutritional value of ingredients [3][4]. - The company, under the legal representative Cai Hongliang, previously gained fame for its rapid sales growth, achieving a record of 5 million units sold in 10 minutes and over 100 million yuan in sales within 21 minutes during the 2020 Double Eleven shopping festival [5]. - From 2018 to 2021, "Zihai Guo" completed five financing rounds, raising over 550 million yuan, with a peak valuation of 7.5 billion yuan, supported by notable investment firms [5]. Financial and Operational Challenges - The company has faced severe financial issues, including over 1.4 billion yuan in executed judgments and a total of 3.2 billion yuan in historical executed judgments, alongside 587.9 million yuan in cases of dishonesty [4][5]. - A planned acquisition by "Lianhua Health," known as the "King of MSG," fell through, exacerbating the company's financial strain and leading to a broken capital chain [6]. - The self-heating hot pot market is experiencing a downturn, with a reported 25.05 percentage point decrease in growth rate and a 32.67% drop in sales revenue year-on-year as of Q4 2024 [7].