长三角议事厅·周报｜超越赛事，“苏超”有了新使命

Core Insights - The Jiangsu Super League (苏超) has transitioned from a popular event to a sustainable "service consumption infrastructure" as outlined in the Jiangsu provincial government work report for 2026, emphasizing its role in promoting cultural, tourism, and commercial integration [1] - The league's first season attracted significant attention, with 243.3 million live spectators and 22.2 billion online views, demonstrating its potential for economic impact [1] - The league's operational strategy is shifting from merely attracting viewers to retaining them, focusing on deepening engagement and expanding its influence beyond Jiangsu [1] Micro Activation - The 2026 season introduces a "green channel" for small and micro enterprises to participate, allowing them to sponsor the league at a low cost of 50,000 yuan, with potential market value benefits of around 3 million yuan [3][4] - The league aims to create a distributed sponsorship network that includes local businesses, enhancing the economic impact on community-level consumption [4] Mid-level Restructuring - The 2026 season's schedule is designed to enhance audience flow, with a focus on regular matches and a "home and away" system to balance visitor distribution across cities [5][6] - The league's structure encourages local tourism and consumption, with data showing significant increases in visitor numbers and spending during match days [5][6] Macro Anchoring - The introduction of U22 regulations aims to develop a talent supply chain by mandating the participation of younger players, thus transforming the league into a platform for nurturing future football talent [7][8] - This long-term strategy is expected to attract investment in youth training and related sectors, fostering a sustainable ecosystem around the league [9] Institutional Spillover - The Jiangsu model is positioned to serve as a replicable framework for regional integration in the Yangtze River Delta, focusing on collaborative governance and cross-province consumer engagement [10][11] - Key mechanisms for this spillover include mutual recognition of rules, regional consumption integration, and a closed-loop industry model that connects youth training with league operations [10][11]