从茶山到产品，「找茶」用“冰萃方™”和风味创新兑现每一口好茶

Core Insights - The article highlights a shift in consumer preferences in the new tea beverage market, where health, quality, and long-term value have become key decision-making factors, moving beyond just diverse flavors and fresh ingredients [1] Group 1: Brand Positioning and Strategy - The brand "找茶" (Find Tea) targets the trend of consumer demand by focusing on high-quality tea leaves and creating a systematic capability in "selecting fine tea - flavor innovation - experiential scenarios" [1] - "找茶" emphasizes the importance of regional identity in its products, sourcing from key tea-producing areas in China to ensure quality and authenticity [3] - The brand has established deep collaborations with quality tea gardens and plans to create a "brand-exclusive tea garden cooperation base" for comprehensive quality control [7] Group 2: Product Innovation and Development - Utilizing the proprietary "冰萃方™" (Ice Extraction Method), "找茶" transforms regional teas into stable and expressive end products, such as "龙井知春·茶冰" (Longjing Tea Ice) and "观音乌龙·轻乳茶" (Oolong Light Milk Tea) [5] - The brand has developed a diverse "flavor exploration map" with five product lines, catering to the varied tastes of younger consumers, including innovative combinations like "茉莉芝芝玉米酪" (Jasmine Corn Cheese) [10][11] Group 3: Consumer Experience and Engagement - "找茶" creates an immersive experience in its stores through a "五感六觉" (Five Senses and Six Feelings) system, enhancing the emotional connection with consumers and establishing a complete value loop of "quality - flavor - experience" [13] - The brand aims to provide a sensory journey with each cup of tea, fostering a sense of joy and emotional comfort for consumers, thus building a long-term trust relationship [15]