《急不来》TVC荣获长城奖，信银理财以“稳”叙事赢得行业高度认可

Core Insights - The Long Wall Award, a prestigious recognition in China's advertising industry, has awarded the promotional video "Not Urgent" by Xinyin Wealth Management, celebrating its fifth anniversary, highlighting the brand's creative execution and emotional resonance [1][2] - The award signifies Xinyin Wealth Management's commitment to its core value of "stability," which has gained widespread recognition in the industry and among the public [1][2] Group 1: Award Recognition - The promotional video "Not Urgent" stood out among numerous entries due to its unique narrative perspective and effective communication, showcasing the brand's comprehensive strength in creativity, storytelling, production, and brand value transmission [1] - The Long Wall Award emphasizes creativity and market effectiveness, selecting the most representative and influential advertising cases each year [1] Group 2: Brand Philosophy and Communication - The video departs from typical financial advertising by focusing on everyday life scenes, using detailed cinematography and genuine emotional expression to convey the wisdom of "not rushing, but progressing steadily" [1] - Since its release, the video has garnered over 100 million views online and received extensive coverage from mainstream media, effectively merging the brand's image of "stability, trustworthiness, and warmth" with a calm mindset [1] Group 3: Company Overview - Xinyin Wealth Management, established in 2020 with a registered capital of 5 billion yuan, aims to provide professional and stable wealth management services to the public and qualified investors [2][3] - The company has developed a comprehensive product system covering various lines, including monetary, fixed income, mixed, and equity products, earning continuous trust from investors due to its clear risk-return characteristics and reasonable tiered structure [2]