人文经济激活消费新动能 | 雪道亮起来：阿勒泰焕发冰雪文旅新活力

Core Insights - The integration of ice and snow sports, folk culture, and tourism consumption is transforming Altay City into a vibrant winter destination, appealing particularly to young people seeking leisure and relaxation [1][2]. Group 1: Visitor Statistics and Growth - By 2025, the Jiangjun Mountain International Ski Resort in Altay is expected to receive 1.12 million visitors, a 30% increase from 2024's 860,000 visitors [2]. - Altay City is projected to welcome 16.28 million visitors in 2025, representing a year-on-year growth of 62.43% [3]. - Total visitor spending is anticipated to reach 15.87 billion yuan in 2025, marking a 69.53% increase [3]. Group 2: Economic Impact and Development - The ice and snow tourism sector has become a significant driver of high-quality economic development in Altay, contributing to the local economy [3]. - The integration of traditional cultural elements, such as the ancient fur ski boards, into tourism experiences is enhancing the appeal of the region and creating new revenue streams for local artisans [2]. Group 3: Infrastructure and Services - Over 30 new restaurants and equipment rental shops have opened around the ski resort, indicating a growing infrastructure to support increased tourism [2]. - The local government aims to leverage Altay's dual branding as "China's Snow Capital" and "the Origin of Human Skiing" to further enhance the integration of ice and snow with culture, sports, tourism, and ecology [3].