"Discover Shanghai" Tourism Guide Super Competition Concludes, Showcasing How Public Co-creation Fuels Sustainable Cultural and Tourism Growth

Core Insights - The "Discover Shanghai" travel guide competition showcased the potential of public co-creation in enhancing Shanghai's cultural and tourism sectors, concluding with significant engagement metrics and a positive market response [1][9]. Group 1: Competition Overview - The inaugural competition received over 8,000 submissions, attracted more than 250 million online views, and engaged 83,000 offline participants, highlighting the event's broad appeal and impact [1][4]. - In the professional category, 640 preliminary submissions were narrowed down to 150 high-quality travel guides, resulting in 50 winners across various prize categories, with nearly one-third of the finalists being converted into bookable tourism products [3]. Group 2: Public Engagement and Content Creation - The public category generated a citywide celebration of tourism, with diverse entries showcasing Shanghai's vibrancy, leading to trending topics on social media platforms like Douyin [4]. - Over 1,600 original songs were created in the AI music category, accumulating 1.83 million plays, indicating a successful integration of music and tourism promotion [5]. Group 3: Market Response and Future Implications - The competition's impact was validated by a surge in online searches for Shanghai-related keywords, with plans for 2,570 cultural and tourism activities during the Spring Festival, supported by discounts and promotions [8]. - The event established a sustainable model of public co-creation, where user-generated content drives traffic, professional institutions convert creativity into marketable products, and government support fosters ongoing innovation [9][10].