“大家春晚”温情启幕，点亮万家团圆时刻

Core Viewpoint - The "Dajia Spring Festival Gala" series of events, organized by Dajia Insurance Group's elderly care brand "Dajia's Home," aims to enhance brand recognition and influence in the elderly care industry through a nationwide celebration involving 10 cities and 12 community centers, combining online and offline interactions for a festive atmosphere [1][3][7]. Group 1 - The "Dajia Spring Festival Gala" officially launched on February 7, 2026, featuring a cloud gala that connects various communities across the country, providing a sense of ceremony, participation, and happiness for nearly 10,000 elderly participants [1][3]. - The event includes various themed activities such as "Homecoming Feast" and "New Year Family Celebration," promoting a festive atmosphere and enhancing the brand's recognition among the elderly and their families [3][5]. - The gala showcased nearly 100 original performances, with 28 selected for the main event, featuring participants with an average age of nearly 80, including the oldest performer at 93 years old [5][7]. Group 2 - The offline participation reached nearly 10,000 people, while online viewership exceeded 13 million on platforms like Douyin, receiving widespread acclaim from the elderly, their families, and the broader community [7]. - The event is not merely a celebration but aims to foster a "home" culture, allowing the elderly to experience a genuine connection with their community, reinforcing the idea that the community is their new living space [7]. - Dajia's Home plans to continue focusing on the needs of the elderly, creating more warm and quality community cultural activities to ensure a dignified and fulfilling late life for every elderly individual [7].