《这就是福建》新书发布 在沉浸式体验中“打开”福建

Core Viewpoint - The launch of the book "This is Fujian" showcases the rich cultural and tourism resources of Fujian province, integrating innovative digital technology to enhance reader experience [1][2]. Group 1: Book Launch and Content - "This is Fujian" is published by Xinhua Publishing House and co-authored by Fujian Provincial Department of Culture and Tourism and Xinhua News Agency Fujian Branch, with technical support from NetDragon Websoft Holdings [1]. - The book is divided into three main chapters: "Blessed Land, Mountain and Sea Songs," "Blessed City, Fresh Encounters," and "Blessed People, Love to Win," providing a panoramic view of Fujian's cultural and tourism resources [1]. Group 2: Innovative Features - The book incorporates cutting-edge digital technology, allowing readers to unlock digital realms through AR glasses or mobile scanning, creating an immersive experience titled "Fujian Mountain and Sea Grand Stage" [1][2]. - A digital version and AR interactive content of "This is Fujian" will be launched on mainstream digital reading platforms, aiming to build a digital ecosystem for cultural tourism that includes reading, experience, consumption, and traffic generation [2]. Group 3: Cultural Products - Alongside the book, the "Fulu" cultural gift box and the "Fulili" themed calendar were introduced, designed around the concept of "Fulu culture," which helps to enrich the cultural tourism supply and extend the consumption chain [2][3].