华宝新能:公司主动加大了长期品牌建设和战略性备货力度

Core Viewpoint - The company anticipates a decline in gross margin due to geopolitical factors and changes in export trade policies affecting short-term costs [2] Group 1: Financial Performance - The company expects a year-on-year decrease in gross margin in 2025 due to external pressures on export business costs [2] - The fourth quarter experienced a foreign exchange loss estimated between 35 million to 45 million yuan, directly impacting net profit for that period [2] Group 2: Strategic Initiatives - To build long-term competitiveness and ensure supply chain resilience, the company is increasing efforts in brand building and strategic inventory stocking, leading to a rise in storage and marketing expense ratios year-on-year [2] - The company believes that improvements in overseas production capacity, global brand strength, and stabilization of the foreign exchange market will enhance profitability over time [2]