PAB(SZ:000001) Jing Ji Guan Cha Wang·2026-02-09 09:36Core Viewpoint - Ping An Bank has launched the "Ping An Celebrates the New Year" campaign from February 9 to March 3, aiming to provide a warm and engaging financial service experience during the Spring Festival through various online interactions and benefits [1][3]. Group 1: Campaign Overview - The campaign features a main theme of "Ping An Welcomes the New Year, Ping An Guards Reunion, Ping An Starts a New Journey," utilizing the Ping An Pocket Bank APP to offer eight themed activities and multiple basic interactive tasks across various business lines [1][4]. - The activities are designed to enhance customer engagement and promote financial literacy, encouraging users to focus on asset allocation and prudent financial planning during the festive season [4][6]. Group 2: Themed Activities - Eight major themed activities have been planned, including "Save Earnings to Buy New Year Goods," "Save Earnings to Earn Points," and "Save Earnings to Enjoy Gifts," which reward customers with points or exclusive benefits for participating [4][5]. - The "New Year Goods Festival" collaborates with quality merchants to offer high-value New Year products and substantial discount coupons for essential daily items, effectively reducing customers' purchasing burdens [4][5]. Group 3: Cultural Integration - The campaign incorporates rich cultural elements of the festival, such as activities like "Collect Lucky Bags to Win an iPhone 17" and "Light Lanterns to Win a Pocket3," which resonate with traditional customs and enhance user participation through engaging interactions [5][6]. - A "Collect Good Luck" mechanism allows users to invite friends to participate, providing additional chances to win prizes, thereby fostering social connections and expanding the reach of inclusive financial services [6][7]. Group 4: Financial Service Philosophy - The initiative reflects Ping An Bank's commitment to "Finance for the People," leveraging technology to enhance the accessibility of inclusive financial services and stimulate consumer vitality [3][7]. - The campaign emphasizes a blend of technological innovation and human care, ensuring that the rules are simple and accessible, catering to diverse customer needs, including the elderly [7].