智通财经网·2026-02-09 10:51Core Insights - The global OLED smartphone panel shipment is projected to reach approximately 890 million units in 2025, marking a year-on-year growth of 5.2%, driven by product structure upgrades, capacity expansion, cost optimization, domestic policy support, and technological advancements [1] - Flexible OLED shipments are expected to be around 690 million units, with a year-on-year increase of approximately 9.6%, while rigid OLED shipments are forecasted to decline by 7.7% to about 200 million units [1] Market Dynamics - Korean manufacturers, being core suppliers to Apple and Samsung, are expected to maintain over 50% of the OLED market share in 2025, with flexible OLED market share remaining stable at approximately 42.1% [2] - Chinese manufacturers are gaining ground, with a total OLED panel shipment share of 49.3%, an increase of 1 percentage point year-on-year, and a flexible OLED market share of 57.9% in 2025 [2] Company Performance - Samsung Display (SDC) is projected to lead the global OLED panel market with shipments of about 380 million units, a slight increase of 1.5%, while rigid OLED shipments are expected to decline by 6.6% to approximately 160 million units [5] - BOE is anticipated to ship around 150 million units, achieving a market share of 21.1%, driven by penetration in the mid-range market and breakthroughs in the high-end market [5] - Tianma is expected to see the fastest growth among OLED manufacturers, with shipments of approximately 97 million units, a year-on-year increase of 19.4%, elevating its market share to 10.8% [6] Competitive Landscape - The OLED market is characterized by significant competition, with major players focusing on capacity expansion and technological advancements to enhance competitiveness [8] - The industry is facing challenges such as weakened demand in the smartphone market and increased price competition due to rising supply [8] - Long-term strategies are shifting towards collaborative innovation and system-level performance optimization, moving beyond traditional hardware supply roles [8]