Allbirds Launches an Industry-First Footwear Collection Designed with a Leather Alternative Made from Plant-Based Proteins and Recycled Tires

Core Insights - Allbirds has launched the Terralux™ footwear collection, utilizing INNOVERA™, a bio-designed material developed by Modern Meadow, marking a significant innovation in sustainable footwear [1][3][5] Company Overview - Allbirds is a modern lifestyle footwear brand founded in 2015, known for its commitment to sustainability and comfort, with products inspired by natural materials [6] Product Details - The Terralux™ collection includes three styles: Cruiser Terralux™ ($135), Varsity Terralux™ ($145), and Runner NZ Terralux™ ($135), designed for versatility and comfort [4][5] - INNOVERA™ is a plant-based, animal-free material with over 80% renewable carbon content, engineered to mimic traditional leather [2][3][7] Partnership - The collaboration between Allbirds and Modern Meadow aims to meet consumer demand for sustainable products while maintaining high performance and aesthetic quality [5][7]