Core Insights - The company, Maoshi Agricultural Technology Co., Ltd., has developed advanced controlled-release fertilizer technology over 20 years, focusing on high-quality production and cost management [2][4][6] - The company emphasizes a philosophy of "slow is fast," prioritizing meticulous research and development to enhance product quality and efficiency [8][20][22] - Maoshi's innovations have led to significant reductions in production costs and improvements in fertilizer effectiveness, benefiting farmers and the environment [9][23][27] Technology Development - Maoshi has successfully created a new type of solvent-free, biodegradable ultra-thin biological polyurethane controlled-release fertilizer technology, reducing coating costs significantly [6][20] - The company operates the largest coating urea production line in Asia, achieving a coating rate of 2% and a nitrogen content of 45.3% [6][20] - In 2022, the company invested over 55.8 million yuan in research and development, collaborating with several agricultural universities and research institutions [8][22] Management Practices - Maoshi implements a comprehensive cost revolution, focusing on reducing coating rates while maintaining quality, which is described as "dancing on a tightrope" [9][23] - The company has adopted a full digital transformation, utilizing a Just-In-Time (JIT) production model to achieve zero inventory and enhance operational efficiency [9][23] - The transition from "selling products" to "selling solutions" reflects the company's commitment to improving agricultural management practices [11][25] Impact on Farmers - Maoshi's fertilizers have reportedly increased crop yields significantly, with examples showing a 5.8% yield increase in corn and a 17.4% increase in rice when using their products [11][25] - The company's technology allows for a reduction in nitrogen fertilizer usage by 20% to 30%, contributing to a decrease in chemical fertilizer loss by over 400,000 tons annually [27] - The overall impact of Maoshi's products is estimated to generate an additional 10 billion yuan in income for farmers each year [27]
我们是“卷王”:一粒肥里的百亿增收账丨新春走基层
Xin Lang Cai Jing·2026-02-09 10:54