从年亏13亿到盈利7亿，瑞浦兰钧怎么打赢的“翻身仗”？

Core Viewpoint - Rui Pu Lan Jun is expected to achieve a net profit of 630 million to 730 million yuan in 2025, marking a turnaround from a loss of 1.353 billion yuan in 2024, resulting in an improvement of nearly 2 billion yuan in profit [2][20]. Financial Performance - In the first half of 2025, Rui Pu Lan Jun reported total revenue close to 9.5 billion yuan, a year-on-year increase of nearly 25% [5][23]. - The net loss was significantly reduced by 90.4% year-on-year, and gross profit surged by 177.8% to reach 829 million yuan [5][23]. - The total sales volume of lithium batteries reached 32.40 GWh in the first half of 2025, doubling year-on-year with a growth of approximately 100.2% [5][23]. Strategic Transformation - The turnaround is attributed to strategic adjustments, management reforms, and market focus initiated by President Feng Ting, who took office in November 2024 [7][25]. - The company implemented a deep reform centered on "strategic focus" and "cost reduction and efficiency enhancement," including the merger with Lan Jun New Energy to unify resources and eliminate internal friction [7][25]. Market Positioning - Rui Pu Lan Jun has shifted its focus to the commercial vehicle battery swap market, achieving a market share that ranks second nationally for both new energy heavy truck batteries and battery swap heavy truck batteries in the first half of 2025 [27]. - The company has successfully expanded into overseas markets, generating 2.663 billion yuan in overseas revenue in 2025 and establishing partnerships with several international companies [27]. Industry Context - The energy storage industry is transitioning from "scale competition" to "value competition," with technological commercialization becoming a core competitive advantage [12][30]. - The European market remains a key variable, with potential recovery expected as inventory depletion concludes and supportive policies emerge [12][30]. Future Outlook - Rui Pu Lan Jun plans to pursue three growth trajectories: collaborative growth of its business matrix, deepening globalization, and continuous technological leadership [33]. - The global energy storage market is projected to maintain a compound annual growth rate of 15%, with new installed capacity expected to reach 16 GW by 2030 [33].