追觅科技亮相“超级碗”黄金广告位 全球化战略迎来新征程

Core Insights - The article highlights the strategic move of Chasing Technology to invest millions in advertising during the Super Bowl, aiming to establish itself as a high-end smart ecosystem brand in the global market [1][2] - The company has made significant advancements in various core areas such as chassis, battery, AI interaction, and smart cockpit, which have been positively received by international media [1] - Chasing Technology's global expansion strategy is evident, with a focus on high-end markets and a strong presence in over 120 countries, including the U.S., Singapore, and Germany [2] Group 1 - Chasing Technology's participation in the Super Bowl is a key step in building brand recognition among mainstream consumers in North America and globally [1] - The company aims to break through the pricing and perception barriers that Chinese brands typically face in the high-end market [1] - The flagship concept vehicle showcased during the Super Bowl features innovative functionalities that are reshaping the perception of electric mobility [1] Group 2 - Since its establishment in 2017, Chasing Technology has prioritized entry into developed markets, achieving a significant global footprint with over 6,500 physical stores and serving more than 42 million households [2] - By 2025, the company expects nearly 80% of its revenue to come from overseas, with North American revenue for all product categories increasing by 189% year-on-year [2] - The company has achieved leading market shares in various countries, with its vacuum robots and floor washers dominating in multiple regions [2] Group 3 - The exposure from the Super Bowl is anticipated to convert into brand premium and market share for Chasing Technology, providing a new model for Chinese companies to escape the "cost-performance" label [3] - This event marks a critical transition for Chasing Technology from global product success to global brand recognition [3]