北京发放近3000万元观影补贴！领取方式→

Core Viewpoint - Beijing has launched the "Junma Celebrates the New Year, Jingcai China Year" 2026 Spring Festival movie viewing subsidy program, investing nearly 30 million yuan to cover over 300 cinemas in the city [1] Group 1: Subsidy and Discounts - The Spring Festival movie viewing activity offers a discount of 30 yuan for early screenings, applicable to all films in all cinemas across Beijing [4] - A general discount of 15 yuan is available for all-day ticket purchases at all cinemas [5] - New users can enjoy movie tickets starting from as low as 0 yuan, with discounts ranging from 1 to 100 yuan on tickets during the event [6] Group 2: Targeted Discounts for New Employment Groups - The program will provide 10,000 "30 yuan no-threshold" movie discount coupons to new employment groups such as couriers, delivery workers, and ride-hailing drivers, enhancing their cultural and spiritual life [7] Group 3: Additional Activities and Collaborations - The initiative includes a "Movie+" activity in response to national calls, promoting a combination of movies with performances, food, and travel [8] - Partnerships with Meituan and other platforms will offer users additional benefits, including 20 yuan performance coupons and over 100 yuan in food and travel discounts [9] - Users can access performance ticket discounts ranging from 40% to 9.8% through the Damai platform, and food vouchers worth up to 66 yuan through Taobao Flash Sale [11]