昔日网红品牌,被曝濒临破产!很多人爱吃,网友:太唏嘘了
Nan Fang Du Shi Bao·2026-02-09 12:35

Core Viewpoint - The self-heating hot pot brand "Zihai Guo" is facing bankruptcy proceedings, highlighting significant financial struggles and a decline in sales performance [4][15]. Financial Performance - In 2022, Hangzhou Jinlingyang's revenue dropped to 820 million yuan, a year-on-year decrease of 17.34%, with online sales plummeting by 41.54% [8][10]. - The company reported a net profit of 27.52 million yuan in 2022, recovering from losses of 1.51 billion yuan in 2020 and 3.14 billion yuan in 2021 [8][10]. - Total assets as of December 31, 2022, were approximately 7.34 billion yuan, with total liabilities of about 5.94 billion yuan, indicating a debt-heavy balance sheet [10]. Legal Issues - Hangzhou Jinlingyang is currently involved in bankruptcy review proceedings, with a total of 14 consumption restriction orders amounting to approximately 308 million yuan [4][12]. - The company has a history of legal troubles, including multiple enforcement cases and a total of 6 execution records with a total amount exceeding 140 million yuan [12][13]. Investment and Valuation - The company had previously attracted significant investment, completing five rounds of financing between 2019 and 2021, with notable investors including Huaying Capital and Jingwei China [4][7]. - A proposed acquisition by Lianhua Health in March 2023, valuing at 300 million to 600 million yuan for at least 20% equity, was ultimately abandoned due to disagreements on the transaction terms [8]. Market Trends - The decline in sales and the company's financial difficulties reflect broader market trends, where consumers are increasingly opting for cheaper and more convenient food delivery options over self-heating hot pots [21].

昔日网红品牌,被曝濒临破产!很多人爱吃,网友:太唏嘘了 - Reportify