HUB Cyber Security Ltd. Launches SecureRide™ Trust Infrastructure for the $400B+ Global Rideshare Market

Core Insights - HUB Cyber Security Ltd. has launched SecureRide™, a trust infrastructure aimed at enhancing safety and compliance for Transportation Network Companies (TNCs) in partnership with Fare Co-op [1][2] Industry Overview - The TNC market generated over $260 billion in revenue in 2025 and is expected to exceed $400 billion by 2030, driven by urbanization, gig-based labor models, and advancements in smart-city and autonomous transportation systems [3] - Current safety and compliance frameworks in the TNC industry are episodic and reactive, which is inadequate given the increasing transaction volumes [3] Company Developments - SecureRide™ introduces continuous, real-time verification of drivers and riders, replacing traditional static safety checks [2][5] - The system employs Perpetual Know Your Driver (KYD) and Perpetual Know Your Customer (KYC) protocols to validate participants throughout the ride lifecycle [5] - SecureRide™ aims to mitigate risks before incidents occur, addressing the limitations of existing snapshot-based safety frameworks [6] Technological Innovations - SecureRide™ integrates various live data sources, including criminal registries and motor vehicle records, to create a continuously verified trust perimeter around each ride [7] - The platform is designed to reduce insurance friction, lower claims exposure, and improve unit economics, making premium safety standards accessible to the mass market [8] Strategic Impact - SecureRide™ exemplifies how perpetual verification can function at scale within one of the largest consumer-facing markets, positioning HUB as a key player in the future of global mobility infrastructure [9]