中山市委书记：“侨乡+音乐”双IP激活美丽经济丨市委书记抓乡村振兴2025年度盘点

Core Viewpoint - The article discusses the initiatives taken by the Zhongshan Municipal Committee to promote rural revitalization through the integration of cultural and economic resources, particularly focusing on the "Overseas Chinese + Music" dual IP strategy to activate the local economy [8][10][12]. Group 1: Rural Revitalization Strategies - In 2025, the "Mayor's Focus on Rural Revitalization" column compiled 47 key work deployments and speeches from the Zhongshan Municipal Committee regarding rural revitalization [8]. - Zhongshan leverages its advantages in "Overseas Chinese heritage, music reputation, and water town characteristics" to create a new path for urban-style rural revitalization [9][10]. - The city aims to activate the rural spirit through cultural IPs and enhance collective economy by promoting "strong village companies" and unified management [10][15]. Group 2: Cultural and Economic Integration - The Zhongshan Municipal Committee emphasizes the integration of agriculture, culture, and tourism as the core engine for rural industrial revitalization [15]. - The city plans to develop a "music + water town + farmland" model to promote agricultural and cultural tourism [14][22]. - Initiatives include establishing a rural music creation base and introducing new business formats like themed homestays and artistic creativity [18][19]. Group 3: Environmental and Aesthetic Improvements - The committee focuses on enhancing the aesthetic quality of rural housing and environment through a series of measures aimed at improving the overall image of the "Lingnan Water Town" [27][28]. - Community engagement is encouraged for the improvement of housing styles and environmental beautification, promoting a sense of ownership among residents [26][32]. - A comprehensive system for rural aesthetic enhancement is being developed, aiming for a unique identity for each village and town [33]. Group 4: Collective Economic Development - The Zhongshan Municipal Committee is exploring a unified accounting and management model for village groups to enhance collective economic efficiency [39][40]. - The development of strong village companies is prioritized to support collective economic growth and achieve significant increases in income [40][43]. - A series of initiatives are being implemented to create a development path for collective economy that supports the formation of unique products and industries in each village [44]. Group 5: Integrated Reforms for Urban-Rural Integration - The committee is advancing nine integrated reforms, including industrial, agricultural, water, and urban transformations, to accelerate urban-rural integration [47]. - Emphasis is placed on comprehensive land management to reshape urban and rural landscapes [48][49]. - The goal is to establish a mechanism for urban-rural integration that promotes coordinated development and common prosperity [54].