（新春走基层）“乐购新春”吃喝玩 浙江温州年货采买“马”力全开

Core Viewpoint - The "2026 Wenzhou Longgang New Spring Consumption Season" market is bustling with various local products and performances, reflecting the vibrant consumer atmosphere as the Spring Festival approaches [1][2]. Group 1: Local Products and Cultural Significance - The market features unique local delicacies such as "Horse Hoof Fresh Meat Rolls" and "Mackerel Fish Cakes," which are integral to the traditional New Year's Eve dinner in Wenzhou [2]. - "Horse Hoof" (water chestnut) is consumed by locals for good fortune during the New Year, while Mackerel is favored for its meat quality and low bone content, making it ideal for fish cakes [2]. Group 2: Event Overview and Objectives - The "2026 New Year Goods Festival" aims to showcase local specialties and national brands, enhancing consumer engagement and cultural confidence [5]. - The event is part of a broader initiative by the Ministry of Commerce and other departments to stimulate holiday market activity and enrich cultural life during the Spring Festival from February 15 to 23 [5].