Nan Fang Du Shi Bao·2026-02-09 13:17Core Insights - The article highlights the significant impact of the Qianwen app's promotional campaign, which offered free milk tea, demonstrating the integration of AI into everyday life and consumer behavior [1][2][4] Group 1: Promotional Campaign - Qianwen app launched a "Spring Festival 30 billion free order" campaign, achieving over 10 million orders within 9 hours, marking the largest investment in a Spring Festival promotion by Alibaba [2][3] - The campaign aimed to invite the public to experience a new lifestyle with AI, showcasing its practical applications in daily consumption [2][4] Group 2: AI Integration - The Qianwen app has evolved from a conversational AI to a functional assistant capable of executing tasks, such as ordering food and planning travel, indicating a shift towards practical AI applications in daily life [4][8] - The app's integration with Alibaba's ecosystem allows it to coordinate multiple services, enhancing user experience and demonstrating AI's capabilities beyond mere conversation [4][9] Group 3: Market Comparison - The article contrasts the promotional strategies of Chinese companies like Qianwen with those in the West, emphasizing the direct and accessible approach of offering free products to engage users with AI technology [8][9] - It notes that Qianwen's method of introducing AI to everyday consumers is effective in familiarizing them with AI's potential, thus paving the way for broader acceptance and usage [8][9] Group 4: Future Trends - The ongoing AI promotional campaigns are seen as a nationwide experiment to validate AI's role in daily life, with the potential to change consumer behavior and lifestyle in the coming decade [9] - Alibaba's proactive investment in AI technology and its applications positions it as a leader in shaping future consumer experiences with AI [9]