（新春走基层）浙江年货节：“购物车”装满团圆味 “菜篮子”连起城乡情

Core Viewpoint - The first New Agricultural Capital Brand New Year Goods Festival in Zhejiang aims to enhance consumer experience and promote local agricultural products, connecting urban and rural markets while ensuring stable supply and prices during the festive season [1][5]. Group 1: Event Overview - The New Year Goods Festival features a theme of "Fortune Horse Welcomes Spring: One-Stop Taste of Reunion Year," with the main venue in Xiaoshan, Hangzhou, and simultaneous events in five other cities [3]. - The festival showcases over a thousand unique local products, including fresh seafood, specialty fruits, and traditional snacks, highlighting the diverse agricultural offerings from different regions of Zhejiang [3][5]. Group 2: Supply Chain and Market Stability - The logistics center, covering 450 acres, serves as the core hub for the festival, handling a significant portion of Zhejiang's agricultural supply, including 80% of the province's freshwater product wholesale [5][6]. - The center ensures daily supplies of 390 tons of rice, 58 tons of wheat flour, and 48 tons of cooking oil, playing a crucial role in stabilizing market prices and ensuring food security during the festival [5]. Group 3: Promoting Rural Products - The festival acts as a bridge connecting urban consumers with rural producers, addressing the issue of rural products being underrecognized by urban markets [7][8]. - Special zones are set up for farmers from remote areas to showcase their products directly to city consumers, enhancing visibility and sales opportunities for local agricultural goods [7][8]. Group 4: Digital Engagement and Sales Channels - The festival incorporates a "full-domain live streaming matrix" to promote agricultural products online, allowing farmers to reach a broader audience and increase sales [8][10]. - Young influencers and live streamers actively promote local specialties, creating a new sales channel and enhancing consumer awareness of rural products [10].