Crown Crafts' Manhattan Toy® Relaunches Groovy Girls, Blending Nostalgic Charm with Modern Trends
Globenewswire·2026-02-09 13:57

Core Viewpoint - Crown Crafts, Inc. is reintroducing its Manhattan Toy® brand's Groovy Girls collection, featuring new designs and diverse characters aimed at promoting confidence, creativity, and inclusive play for children [1][2]. Product Overview - The Groovy Girls collection includes five unique dolls: Rose, Saige, Poppy, Iris, and Daisy, each designed with distinct styles and personalities, priced at $29.99 each, targeting children aged 3 to 6 [3][5]. - The dolls are designed to reflect modern diversity and creativity while maintaining the original brand's playful essence [2][3]. Marketing and Launch - The new collection will debut at the North American International Toy Fair from February 14-17, 2026, at Javits Center, with media appointments available through the Vice President of Marketing [7]. - The collection will also feature a range of outfits and accessories that encourage creative play, including pets, camping gear, and furniture, all designed to be compatible with the dolls [6]. Company Background - Crown Crafts, Inc. is a significant player in the infant and juvenile consumer products market, with a history dating back to 1957, and operates through subsidiaries like NoJo Baby & Kids, Inc. and Sassy Baby, Inc. [9]. - The company focuses on designing, marketing, and distributing a variety of products, including toys and bedding, and sells directly to various retail channels [9].