Prnewswire·2026-02-09 14:00Core Insights - Instacart has formed a nationwide partnership with 1-800-Flowers.com, marking the first pure-play floral partnership on the Instacart App, aimed at enhancing customer access to fresh flowers and gifts for Valentine's Day [1][2] Partnership Details - The partnership allows customers across the U.S. to order fresh bouquets and gifts from 1-800-Flowers.com through the Instacart App, with delivery from over 700 participating florist locations [1][2] - Instacart customers can pre-order specialty bouquets starting February 9, with same-day orders available on February 14 in select markets [2] Market Trends - Purchase data from 2025 indicates a significant increase in orders for Combination Flower Bouquets and Fresh Cut Roses, which surged by over 1,000% on February 14 [2][7] Customer Experience - The partnership aims to provide customers with more flexibility and variety in gifting, aligning with Instacart's commitment to convenience and reliability [2] - 1-800-Flowers.com will join the Instacart App without any markup, ensuring customers receive the same value as purchasing directly [3] Company Background - Instacart partners with over 1,800 retailers to facilitate online shopping and delivery services across nearly 100,000 stores in North America [4] - 1-800-Flowers.com operates a diverse e-commerce platform featuring multiple brands and aims to inspire customers to connect through thoughtful gifting [5][6]