Fastenal Company and RFK Racing Announce Body Guard Brand as Primary Focus of Partnership

Core Insights - Fastenal Company is evolving its partnership with RFK Racing by focusing on the Body Guard brand, which will now feature prominently on racing cars and team gear, replacing the previous Fastenal blue paint scheme with a new black and orange design [1] - The Body Guard brand has shifted its messaging from "engineered for survival" to "engineered for safety," emphasizing high-quality safety solutions that meet or exceed market standards [1] - RFK Racing has a long-standing relationship with Fastenal, and the partnership will continue to highlight the importance of safety in various industries through this branding initiative [1] Company Overview - Fastenal operates approximately 1,600 branch locations across 25 countries, providing a wide range of industrial and construction supplies, including fasteners and safety products [1] - The company employs a "high-touch, high-tech" approach to reduce costs and risks in global supply chains, reflecting its commitment to innovation [1] - Fastenal has been a consistent player in the market since it began paying dividends in 1991, transitioning to quarterly dividends in 2011 [2] RFK Racing Overview - RFK Racing is entering its 39th season in 2026, with a notable ownership structure that includes NASCAR Champion Brad Keselowski and Fenway Sports Group owner John Henry [1] - The team has a rich history, having achieved over 300 wins and eight championships, making it one of the most successful racing operations globally [1] - RFK Racing is recognized for its innovative marketing solutions, producing award-winning social media and digital content campaigns [1]