Group 1 - The upcoming 2026 Spring Festival holiday will last for nine days, with eight films already scheduled for release, indicating a shift from a "one strong and many strong" pattern to a "multi-strong competition" [1] - The Ministry of Commerce has launched the "Happy New Year Shopping" campaign to encourage local governments to provide viewing discounts during the Spring Festival, which may lead to unexpected box office hits in a market with low expectations [1] - Lower-tier cities have significantly influenced the Spring Festival box office landscape, with third and fourth-tier cities contributing over half of the box office for three consecutive years [1] Group 2 - The analysis from Lighthouse AI indicates that to gain an advantage in the competitive landscape of the 2026 Spring Festival, films must not only have high quality and clear genre positioning but also effectively reach the decision-making chain led by mature women in families [2] - The competition for the 2026 Spring Festival has shifted from single blockbuster hits to systematic operations, emphasizing the importance of synergy in content, marketing, and user insights for success in this nationwide viewing event [2]
最长春节档要来了：下沉市场和女性观众成电影必争之地？
Di Yi Cai Jing·2026-02-09 14:05