浙江省消保委消费体察发现：短视频带货虚假宣传成顽疾

Core Viewpoint - A recent survey by the Zhejiang Consumer Protection Committee indicates that over 70% of elderly consumers have made purchases on short video platforms based on claims of "curing diseases" [1] Group 1: Survey Findings - The survey involved 300 short videos related to various categories such as food, beauty, and daily necessities, with a focus on the elderly consumer group [1] - The investigation revealed significant issues with false advertising and discrepancies between advertised and actual products, with 80% of beauty products tested failing to show the claimed efficacy ingredients [2][12] Group 2: Issues Identified - Misleading Health Claims: Some ordinary and special dietary foods were promoted on short video platforms as having health benefits or disease treatment capabilities, such as claims of regulating blood pressure and cholesterol [3][5] - Cosmetic Claims Mismatch: Certain cosmetics exaggerated or falsely advertised their effects, such as anti-wrinkle and whitening properties, which were not supported by the actual product labels [6] - Product Discrepancies: Many products received did not match the brand, name, packaging, or ingredients as advertised, with some products having expired licenses [8] Group 3: Testing Results - Out of 15 batches of beauty products tested, 12 batches (80%) did not contain the efficacy ingredients listed on their labels, indicating either very low levels or no actual addition of these ingredients [12] - Specific examples include products purchased from various accounts that failed to show the advertised whitening ingredients like niacinamide and α-arbutin [12] Group 4: Platform Responses - Following the findings, the Zhejiang Consumer Protection Committee invited relevant platforms to discuss the issues, and all platforms reported taking action to remove or address problematic products [14] - Platforms are enhancing monitoring of short video content, standardizing product advertising, and increasing compliance awareness among merchants [14]