Zhong Guo Zheng Quan Bao·2026-02-09 14:57Group 1 - The 2026 Spring Festival film market is expected to perform well due to a 9-day holiday, which is anticipated to activate movie consumption potential [1] - As of February 9, 2026, the total pre-sale box office for new films in the Spring Festival has exceeded 750 million yuan, with "Flying Life 3" leading at 251.065 million yuan [1] - The film lineup includes six confirmed titles, showcasing a diverse range of genres such as racing, comedy, and martial arts, which is expected to cater to various audience preferences [2][3] Group 2 - "Flying Life 3" is the top contender for the Spring Festival, with over 900,000 people expressing interest on the Maoyan platform, and it has attracted multiple listed companies as co-producers [3][4] - The film "Silent Awakening," directed by Zhang Yimou, is also highly anticipated, with major companies like Maoyan Entertainment and China Film participating in its production [4][5] - The Spring Festival box office has historically exceeded 6 billion yuan since 2021, accounting for over 12% of the annual total box office, with expectations for this year to reach between 7 billion and 8 billion yuan [5][6] Group 3 - Analysts believe that the performance of the Spring Festival will significantly impact the financial results and market valuations of the film industry [6] - Despite the absence of a blockbuster hit, the overall pre-sale performance is stable, with several films showing promising results as the festival approaches [6][7] - The A-share film and cinema sector saw a significant rise on February 9, with multiple companies hitting the daily limit up, indicating positive market sentiment ahead of the Spring Festival [7]