春节档新片预售总票房 突破7500万元！

Core Insights - The 2026 Spring Festival film market is expected to perform well due to a 9-day holiday, which is anticipated to activate movie consumption potential [1] - The total pre-sale box office for new films in the 2026 Spring Festival has exceeded 750 million yuan, with "Fast and Furious 3" leading at 251.065 million yuan [1] Film Supply and Diversity - Six films have confirmed their release on the first day of the Lunar New Year, covering various genres such as racing, comedy, and martial arts, indicating a diverse supply structure [2] - The balanced supply structure is expected to cater to different audience preferences and age groups, reducing reliance on a single blockbuster [2] Company Involvement - "Fast and Furious 3" is a key contender, with previous installments grossing 1.728 billion yuan and 3.361 billion yuan respectively, and over 900,000 people expressing interest on the "Maoyan" platform [2] - Major film companies involved in the production of "Fast and Furious 3" include Damai Entertainment, Wanda Film, Bona Film, China Film, and Hengdian Film [2] - "Silent Awakening," directed by Zhang Yimou, and "Bounty Hunter: Wind Rises in the Desert," based on a highly-rated comic, also have significant backing from major film companies [2][3] Market Expectations - The Spring Festival is crucial for the annual film market, with past box office figures exceeding 6 billion yuan and accounting for over 12% of total annual box office [3] - Analysts expect the total box office for this year's Spring Festival to be between 7 billion and 8 billion yuan, despite the high baseline set by last year's record of 9.5 billion yuan [3] - Favorable conditions such as a long holiday, returning home for the holidays, and family viewing needs are expected to support strong box office performance [3] Stock Market Reaction - The approaching Spring Festival and rising pre-sale box office have positively impacted the A-share film and cinema sector, with several companies experiencing significant stock price increases [4]