【新春走基层】从“土里刨金”到“链上生金” “山药王”马向辉让长山山药甜透乡亲好日子

Core Viewpoint - The article highlights the success story of Ma Xianghui, known as the "King of Yam," who has transformed yam farming in Zouping City into a thriving business, benefiting local farmers and the community [1][2][3]. Group 1: Business Development - Ma Xianghui established the Zouping Runte Yam Professional Cooperative, which has seen a surge in orders, particularly for yam powder, with orders extending to April of the following year [1]. - The cooperative has adopted innovative farming techniques, increasing yam yield by over 250 kilograms per acre and improving quality and taste [1][2]. - The cooperative has transitioned from individual farming to collective development, enhancing the yam industry through storage, preservation, and deep processing [2]. Group 2: Sales and Marketing - The cooperative has embraced e-commerce and live streaming to market yam products, resulting in a sales increase of approximately 30% [2]. - The cooperative's products have gained popularity across major cities such as Beijing, Shanghai, Jiangsu, and Qingdao, thanks to effective cold chain logistics [2]. Group 3: Community Impact - The cooperative has created seasonal employment for over 100 villagers and has involved more than 20 local farmers in yam cultivation [2]. - The success of the yam business has improved the livelihoods of local residents, with workers reporting stable income and enhanced agricultural knowledge [2]. Group 4: Future Plans - The local government plans to continue promoting product upgrades, establish standardized planting management, and create a traceability system for the entire production chain [2]. - There is a focus on brand cultivation and operation to enhance the recognition and influence of the "Changshan Yam" brand, contributing to rural revitalization [2].