The MUSQ ETF Is the Real Winner of Super Bowl LX

Core Insights - The MUSQ Global Music Index ETF (MUSQ) benefits from the global appeal of music, highlighted by Bad Bunny's performance at Super Bowl LX, which enhances the ETF's visibility and potential growth in the music industry [1] Group 1: MUSQ ETF and Market Dynamics - MUSQ ETF is positioned to capitalize on the growing global music industry, valued at over $30 billion, by including a diverse range of holdings such as streaming services, hardware providers, and live event companies [1] - The ETF includes significant holdings in Apple, Sony, Live Nation Entertainment, and Universal Music Group, which are poised to benefit from cultural events like the Super Bowl [1] Group 2: Apple Music's Role - Apple Music has seen substantial growth, with over 90 million subscribers and generating $9.2 billion in revenue, accounting for 6.4% of Apple's total revenue [1] - Apple's sponsorship of the Super Bowl enhances its brand visibility and serves as a revenue driver through music subscriptions, further solidifying its position in the music streaming market [1] Group 3: Impact of Super Bowl on Music Sales - The "Super Bowl Bump" phenomenon indicates that artists featured in the halftime show often experience significant increases in sales and streaming, as evidenced by Kendrick Lamar's 91% increase in streams following his performance [1] - This trend is expected to benefit Bad Bunny, who is associated with Rimas Entertainment, a label that utilizes The Orchard for distribution, a subsidiary of Sony, which is also a MUSQ holding [1] Group 4: Live Music and Revenue Growth - The post-pandemic rise in live music attendance is translating into increased ticket sales, which is beneficial for Live Nation Entertainment, the top holding in MUSQ at 10.4% [1] - The Super Bowl serves as a launchpad for artists to embark on global tours, further driving revenue growth in the live entertainment sector [1]