“先返乡、再旅行”成春节租车新趋势

Core Insights - The domestic car rental market is experiencing a surge during the 2026 Spring Festival, driven by the "longest holiday" and free highway policies, with significant increases in rental bookings and user numbers [1][2] Group 1: Market Trends - The rental market shows three main characteristics: early start, longer rental periods, and high growth, with cross-city travel orders increasing by over 70% and new energy vehicle bookings surging sixfold [1] - The user base of the post-2000 generation has grown by 63%, indicating a shift towards younger consumers in the rental market [1][2] - The Spring Festival travel scale is expected to reach a historical high of 9.5 billion person-times, with self-driving trips accounting for 80% of this figure [1] Group 2: User Behavior - Users are making rental decisions earlier, with bookings made a month in advance increasing by 20% compared to previous years, and the average rental period extending to nearly 10 days [1] - There is a notable trend of "returning home first, then traveling," leading to a dual peak phenomenon in rental demand during the Spring Festival [2] Group 3: Destination Insights - Traditional hub cities like Beijing, Guangzhou, and Shenzhen remain the top destinations for bookings, while emerging markets such as Zhumadian and Xinyang are seeing a surge in return trip bookings [2] - The popularity of winter tourism is rising, with increased interest in destinations for both snow and warm weather, reflecting diverse travel preferences among self-driving customers [2] Group 4: Fleet Expansion - To meet the growing demand, the company has completed a large-scale fleet upgrade, deploying 100,000 new vehicles across major cities and tourist destinations, including a variety of models such as sedans, SUVs, MPVs, and new energy vehicles [3]