持续上新 上海新春文旅消费蓄势待发

Core Viewpoint - Shanghai is enhancing its cultural and tourism offerings during the upcoming Spring Festival, with a total of 2,570 activities planned to attract residents and tourists to celebrate the New Year in the city [4][8]. Group 1: Cultural and Tourism Activities - The Shanghai Cultural and Tourism Bureau has announced 2,570 activities across seven categories, including festive events, performances, museum exhibitions, and intangible cultural heritage activities [4][8]. - Major tourist attractions in Pudong will feature unique New Year activities, such as Shanghai Disneyland's "Winter Wonderland" and the Shanghai Ocean Aquarium's whale greeting event [7]. - The Shanghai Art Museum will showcase 105 masterpieces from renowned artists, providing free access to the public [8]. Group 2: Business Initiatives - Yao Xue Ice and Snow World has reported a 70% increase in overall visitor numbers and a 40% rise in revenue year-on-year since the beginning of 2026, with expectations of a 20% increase in visitor numbers during the Spring Festival [5][6]. - Jin Jiang International Group is promoting nearly 100 Shanghai-themed tourism products, focusing on immersive experiences and deep engagement with the city [9]. - Yu Garden Holdings is integrating traditional lantern displays with modern technology and art to create a comprehensive Spring Festival experience that combines sightseeing, interaction, and consumption [9].