成都600余场活动邀你共赴新春盛宴

Core Viewpoint - Chengdu is launching a series of vibrant activities for the 2026 Spring Festival, inviting global tourists to experience its rich cultural and natural resources through various themed events and consumer activities [6][7][8]. Group 1: Event Highlights - The 2026 Spring Festival activities in Chengdu include 9 major themed scenes and over 600 events, designed to provide a rich experience for visitors during the 9-day holiday [8]. - Key themes include "Luminous City - Lantern and Temple Fair Activities," featuring nearly 20 traditional activities, and "Outdoor Activities in Scenic Areas," offering over 20 snow viewing and hiking events [8][9]. - Cultural exhibitions will showcase nearly 50 displays that highlight the region's archaeological and historical significance, enhancing the cultural depth of the festival [8][10]. Group 2: Consumer Activities - The "Shopping in China - Flavor of Tianfu" Spring Festival Consumer Season has been launched, featuring a "New Year Flavor Cloud Shopping Map" and various themed shopping activities [7][12]. - A total of 1,000 "Spring Festival Gift Bags" filled with local Chengdu products will be distributed at the Chengdu Shuangliu International Airport to enhance the festive shopping atmosphere [11][12]. - Various districts in Chengdu are organizing synchronized consumer activities, including fashion events and traditional markets, to create a lively shopping environment [13][14]. Group 3: Cultural and Artistic Engagement - The festival will include over 60 performances and 150 live shows, covering a wide range of artistic expressions from classical music to local operas, creating an inclusive cultural atmosphere [9][10]. - The "Cultural and Social Activities" will feature nearly 50 events that integrate traditional culture with community participation, enhancing the festive spirit [10][11]. - Chengdu aims to leverage the Spring Festival to promote local brands and products, enhancing their market presence and cultural recognition [11][12].