从“卖风景”到“卖体验”

Core Insights - The transformation of Yancheng Yellow Sea Forest Park from "selling scenery" to "selling experiences" has significantly increased visitor engagement, with average stay duration rising from 0.5 days to 2.3 days and repeat consumption increasing from 15% to 45% [1][2] Group 1: Visitor Experience Transformation - The park has developed four major scene systems: healing, sports, culture, and night tourism, catering to new visitor demands [2] - The park's self-operated revenue has grown from 4.4 million yuan in 2020 to 198 million yuan in 2025, with annual tourist numbers exceeding 2.5 million [2] Group 2: Cultural and Technological Integration - The shift to "selling experiences" involves deep cultural exploration, transforming local history and traditions into engaging experiences rather than merely adding entertainment options [3] - Embracing innovation through digital technologies, such as VR experiences and smart tourism, is essential for developing niche, customized travel products that align with market demands [3] Group 3: Industry Evolution - The transition from "selling scenery" to "selling experiences" represents a shift in the cultural tourism industry from extensive growth to refined development, moving from resource dependence to innovation-driven strategies [3] - Focusing on enhancing visitor experiences and emotional connections is crucial for making cultural tourism more vibrant and sustainable [3]