Google Faces Trademark Battle Over AI Video Tools
PYMNTS.com·2026-02-09 21:59

Core Viewpoint - Autodesk has filed a lawsuit against Google, claiming that the tech giant infringed on its "Flow" trademark for AI-powered software used in media and entertainment [1][3]. Group 1: Lawsuit Details - Autodesk alleges that it began using the "Flow" name for its software in September 2022, while Google launched its own Flow software in May 2025, targeting the same industries [2]. - The lawsuit claims that Google's actions have caused consumer confusion and irreparable harm, with Autodesk seeking both compensatory and punitive damages [3]. Group 2: Product Information - Autodesk Flow serves as a production hub for media and entertainment, with recent updates focusing on content organization, editorial collaboration, and new free tiers for creators, students, and educators [4]. - Google’s Flow, introduced in May, is described as an AI filmmaking tool aimed at helping creatives explore ideas and create cinematic content [5].

Alphabet-Google Faces Trademark Battle Over AI Video Tools - Reportify