消费者参与度明显提高

Core Viewpoint - The recent optimization of the personal consumption loan interest subsidy policy aims to enhance consumer spending by extending the policy duration, broadening the support scope, increasing subsidy standards, and expanding the number of participating financial institutions [1][2][3] Group 1: Policy Changes - The policy duration has been extended to the end of 2026 [1] - The support scope has been expanded to include all consumer spending, with credit card bill installments now eligible for subsidies [1][2] - The subsidy standard has been raised, removing previous limits and allowing up to 3,000 yuan per institution annually [1][3] - The number of eligible financial institutions has increased from 23 to over 500, including various types of banks and financial companies [3][4] Group 2: Implementation and Impact - Several banks, including China Construction Bank, have already implemented the new policy and reported increased customer engagement, with 1.82 million customers signing up for the subsidy service by January 27 [2] - The integration of credit card bill installments into the subsidy program is expected to facilitate easier access to consumer credit, enhancing the role of credit cards in boosting consumption [2][3] - Local financial institutions are expected to effectively deliver policy benefits to rural and lower-tier markets, promoting balanced development of consumer finance services across urban and rural areas [3][4]