【北京】线下体验打破信任壁垒
Zhong Guo Jing Ji Wang·2026-02-09 22:37

Core Insights - The opening of Yushu Technology's first global offline experience store in JD MALL Beijing marks a significant step in bringing advanced robotics to the consumer market, allowing for direct interaction and immediate purchase opportunities for consumers [1][2] Group 1: Store Opening and Consumer Interaction - Yushu Technology's store features popular products like the G1 humanoid robot and Go2 quadruped robot dog, providing an immersive experience for visitors [1] - The store aims to reduce the cognitive and decision-making barriers for consumers by allowing them to physically interact with high-interaction, high-ticket products [2] - Since its opening on December 31, 2025, the store has seen daily foot traffic exceeding the average for nearby tech stores, attracting both tech enthusiasts and industry professionals [2] Group 2: Consumer Feedback and Market Dynamics - Consumers have shown high interest in the robots' capabilities, such as dance and obstacle avoidance, which enhances their trust in the products [2][3] - Despite the excitement, some consumers question the value of high-priced robots that offer limited functionality, reflecting a cautious approach to purchasing in the consumer robotics market [2] Group 3: Market Challenges and Strategies - The humanoid robot market faces challenges including trust and experience barriers, as well as the need for better cost-effectiveness and practicality in meeting consumer demands [3] - JD is actively promoting the entry of robots into the consumer market by providing seamless onboarding services for brands and creating a network of offline experience locations [3] - The introduction of rental services for robots allows consumers to experience products before committing to a purchase, which is seen as a crucial step for consumer robotics to reach a broader market [3] Group 4: Government Support and Policy - The integration of advanced technology into everyday life requires not only corporate initiatives but also government policies to support practical applications and testing environments [4] - Beijing's Chaoyang District has been proactive in creating diverse scenarios for technology product testing and application, with nearly 2,800 new stores established since 2019 [4] - The establishment of Yushu Technology's store in Chaoyang is viewed as a significant advancement in merging cutting-edge technology with urban living [4]