因地制宜发展新质生产力｜科技赋能 文化打底——古都洛阳何以成文旅“顶流”？

Core Insights - The ancient city of Luoyang has transformed into a cultural tourism hotspot, attracting over 600 million visitors in five years, showcasing its vibrant consumer activity [1][9] - The key to Luoyang's success in the cultural tourism industry lies in leveraging new creative production capabilities [1][3] Group 1: Cultural Heritage and Innovation - The Luoyang Ancient Tomb Museum has shifted from being a niche attraction to a popular destination through innovative experiences like "Night Tour of Ancient Tombs," appealing particularly to younger audiences [2][3] - The integration of creative experiences with cultural heritage has led to a significant increase in visitor numbers, with nearly 70% of visitors being under 35 years old [2][3] Group 2: Immersive Experiences and Youth Engagement - The transition from traditional sightseeing to immersive experiences has been pivotal, with the city focusing on creating engaging cultural experiences that resonate with younger consumers [6][7] - Luoyang's initiatives, such as the "Dream of the Sui and Tang Dynasties" brand, have successfully attracted a large number of visitors, with over 13 million experiencing Hanfu culture in 2023 alone [7][9] Group 3: Digital and Social Media Influence - The Old Jun Mountain has seen a surge in visitors due to effective social media marketing, with over 10 billion exposures from user-generated content, leading to a significant increase in annual revenue [8][9] - The use of interactive and engaging content on platforms like Douyin has been crucial in driving traffic and enhancing visitor experiences, contributing to a robust growth cycle in the tourism sector [8][9] Group 4: Economic Impact and Future Prospects - Luoyang's tourism revenue has approached 480 billion yuan during the 14th Five-Year Plan period, indicating a strong economic impact from the cultural tourism sector [9] - The city's approach to combining innovative experiences with cultural heritage serves as a model for sustainable development in the cultural tourism industry [9]