Eddie Bauer’s retail operator declares bankruptcy as younger shoppers view the brand as ‘old-fashioned and a bit irrelevant’
Fortune·2026-02-09 21:31
The operator of roughly 180 Eddie Bauer stores across the U.S. and Canada has filed for Chapter 11 bankruptcy protection, blaming declining sales and a litany of other industry headwinds.The bankruptcy filing marks the third time in a little over two decades for the storied-but-now-tired brand that began as a Seattle fishing shop, later outfitted the first American to climb Mount Everest and made thousands of newfangled down jackets and sleeping bags for the military during World War II.Eddie Bauer LLC said ...