（走进中国乡村）鄂尔多斯小镇的“羊”光大道

Core Insights - The article highlights the success of the "Mingai" cashmere goat farming industry in Yijinhuoluo Banner, Ordos City, Inner Mongolia, showcasing how local farmers have significantly increased their income through this lucrative business [1][3]. Group 1: Industry Overview - The "Mingai" cashmere goat has gained recognition for its large size, high cashmere yield, and superior quality, becoming a well-known brand in Ordos City and even recognized as a famous Chinese trademark [3]. - The current population of "Mingai" cashmere goats in Yijinhuoluo Banner is approximately 500,000, with 85,000 in Subulga Town, including 15,000 that meet breeding standards [3][4]. Group 2: Economic Impact - High Xiaoping, a prominent farmer, reported selling over 180 goats last winter, generating an income exceeding 1 million yuan, with each goat producing about 5 pounds of cashmere, priced at a minimum of 5,000 yuan [1][3]. - The local government has invested 3 million yuan in a project aimed at improving the quality and efficiency of cashmere goat farming, which has led to the establishment of six modern breeding parks and a replicable farming model [4]. Group 3: Market Development - The cashmere from "Mingai" goats is being exported to various countries, including Italy, contributing to the growth of the national cashmere goat farming industry [4]. - Local farmers have embraced online sales, with half of the "Mingai" goats sold through social media platforms last year, indicating a shift towards digital marketing strategies [4].