四川“返乡消费”暖流涌动 万家团圆添温情

Core Viewpoint - The article highlights the significant increase in consumer activity during the 2026 Spring Festival in Sichuan, driven by the return of migrant workers and the introduction of various promotional activities aimed at enhancing local consumption [9][12][13]. Group 1: Consumer Trends - The scale of returning personnel for the Spring Festival in Sichuan is expected to exceed 7.6 million, making them a vital force in stimulating the local consumption market [9]. - The consumption patterns of returning individuals have evolved, with a shift from traditional purchases to a broader range of experiences and products, including new energy vehicles and immersive local experiences [10][12]. - The trend of "old for new" consumption, particularly in the context of home appliances and gifts, is gaining traction, reflecting a growing emphasis on quality and sustainability [12][13]. Group 2: Promotional Activities - Sichuan's Commerce Department has launched the "Sichuan An Yi · Hui Xiang Tuan Yuan" campaign, which includes nearly 200 events and over 100 million yuan in benefits aimed at returning individuals [9][13]. - The promotional activities are categorized into four main themes: "Warm Gastronomy," "Convenient Living," "Spring Outing," and "Heartwarming Services," each featuring various events and offerings [13][14]. - A broader initiative, "Sichuan An Yi · Le Gou New Spring," has been introduced to further stimulate consumption, focusing on cultural experiences, family reunions, and shopping [14][15]. Group 3: Economic Impact - The influx of returning workers is expected to enhance local consumption and drive economic growth in smaller cities, where demand remains unmet compared to larger urban areas [13]. - The integration of various promotional strategies aims to create a warm festive atmosphere while boosting local economic activity during the Spring Festival [15].