【渭南】“特”字引领 链上发力

Core Viewpoint - The article highlights the transformation of agriculture in Weinan, focusing on the integration of technology, brand marketing, and the development of unique agricultural products to enhance quality and efficiency in rural revitalization efforts [2][6]. Group 1: Specialty Industry Development - The butterfly orchid base in Wangxian Village has achieved a survival rate of over 98% for its orchids, with an annual planting of approximately 300,000 orchids generating a value of about 10 million yuan, primarily sold to Xi'an, Baoji, and Gansu [2]. - The pear processing facility in Pu Cheng has seen a 10% month-on-month increase in export orders, expanding its market to countries like Russia and Nepal, with an annual export volume of around 50,000 tons to over 30 countries [2]. - Weinan has established a framework for key industries, including dairy and specialty fruits, to promote a comprehensive industrial ecosystem, resulting in 11 national-level agricultural industrialization leading enterprises and four specialty industrial chains exceeding 100 billion yuan in value over the past five years [2]. Group 2: Smart Production Enhancement - The agricultural sector in Weinan is undergoing a technological transformation, utilizing IoT sensors and smart systems to improve efficiency, such as a 18% increase in light energy utilization in seedling production [3][4]. - The modern agricultural industrial park in Dali County features a 9,600 square meter smart seedling greenhouse that can produce over 50 million seedlings annually [3]. - The smart orchard in Baishui County employs a water and fertilizer integration system for precise irrigation, while the modern fishery industry park utilizes a circular water system that recycles over 95% of water resources [3]. Group 3: Diverse Marketing Strategies - Weinan is enhancing its agricultural product sales through various strategies, including offline platforms, online channels, and brand empowerment, exemplified by the "2026 Weinan New Year Shopping Festival" showcasing local products [5]. - The region is actively engaging in e-commerce initiatives, utilizing events like "Online New Year Festival" and "Double Eleven" to promote products such as Fuping persimmons and Dali winter jujubes [5]. - The focus on branding and multi-channel marketing aims to elevate local agricultural products from mere commodities to recognized brands, facilitating their entry into global markets [5].