【省电影局】陕西2026跟着电影过大年惠民观影活动启动

Core Viewpoint - The event "Light and Shadow Celebrate the New Year - Shaanxi 2026 Celebrates the New Year with Movies" aims to enhance cultural engagement and stimulate consumption through a series of initiatives during the Spring Festival [1] Group 1: Event Overview - The event is organized by the Shaanxi Provincial Film Bureau and supported by various local film associations and companies [1] - Key film representatives from Alibaba Entertainment, Lion Culture, and Maoyan Entertainment introduced major films and announced ticket subsidy policies and exclusive purchasing benefits for the Spring Festival [1] Group 2: Consumer Engagement Initiatives - The initiative combines "viewing + consumption" by collaborating with financial institutions and restaurant associations to offer exclusive rights activities related to films [1] - Various benefits such as ticket discounts, co-branded meal packages, and points redemption are designed to attract more audiences to cinemas [1] Group 3: Target Audience and Accessibility - The event will provide special ticket discounts for elderly individuals, people with disabilities, and grassroots workers, ensuring that quality film resources reach a broader audience [1] - The goal is to stimulate consumer vitality and establish "watching movies during the New Year" as a new cultural trend [1] Group 4: Cultural and Economic Impact - The core focus of the event is "culture for the people, cultural benefits for the public," aiming to invigorate the film market and enhance the cultural experience for the local community [1] - The initiative seeks to create a more effective and grounded cultural benefit service, allowing the public to enjoy the festive atmosphere through quality films [1]