Super Bowl Sunday's Big Winners? The Seattle Seahawks—and Prediction Markets

Core Insights - The Super Bowl generated significant activity in prediction markets, with platforms like Kalshi and Polymarket seeing increased trading volumes despite not being able to advertise during the event [2][4]. Prediction Market Activity - Kalshi reported a total trading volume of $871 million, surpassing its previous daily record of $543 million, indicating a strong interest in prediction markets during the Super Bowl [3]. - Approximately 75% of Kalshi's trading volume was related to the Super Bowl, with prediction markets accounting for about 20% of the total wagers made at regulated sports books, which the American Gaming Association estimated to be around $1.76 billion [4][9]. User Experiences and Outcomes - One user on Polymarket reportedly made over $1.2 million from successful bets on the Seahawks, while another user won nearly $5,000 betting on celebrity appearances during the halftime show [5][9]. - A dispute arose regarding a Polymarket event contract related to performances at the Super Bowl, highlighting the complexities and ambiguities in defining what constitutes a "performance" [8].