上海全新文旅IP发出诚挚邀约 “海上萌主”邀您来沪过年

Core Viewpoint - The launch of the new cultural tourism IP "Sea Master" in Shanghai aims to attract visitors during the New Year celebrations, highlighting the unique charm of the city through animal mascots from local attractions [1] Group 1: IP Launch and Features - The "Sea Master" IP features a group of five animal stars, including a miniature horse named "Piao Piao," a chimpanzee named "Ding Ding," two brown bear siblings "Jun Jun" and "Mei Mei," and a beluga whale named "Xia Xia" [1] - The IP will be integrated into the city's cultural tourism scene, with the introduction of the "Shanghai Pass" benefits package and New Year joint ticket discounts [1] Group 2: Marketing and Engagement Strategies - A dedicated themed sightseeing bus will operate throughout the city, and themed stores will be established in major shopping districts [1] - The "Sea Master" mascots will also appear at Shanghai Hongqiao International Airport, serving as friendly "happiness ambassadors" to greet domestic and international guests [1]