Group 1 - The consumption market is vibrant with festive atmosphere as major supermarkets and retail platforms launch promotional activities for the Spring Festival, emphasizing that both online and offline services are available without interruption [1][4] - Key consumer preferences for purchasing New Year goods include "health," "quality," and "uniqueness," with a noticeable increase in demand for products labeled as "sugar-free," "organic," and "low-sugar" [3][4] - Health-focused gift boxes have become popular, featuring a wide range of products including seafood, nourishing items, nuts, pastries, and low-sugar options, with some items selling out quickly [3][4] Group 2 - New retail membership supermarkets like M Membership Store and Hema Fresh are focusing on providing complete family meal solutions for the New Year, offering over 20 types of ready-to-eat dishes and convenient cooking products [4] - The variety of dishes includes regional specialties and international flavors, catering to diverse culinary preferences for festive gatherings [4] - Online and offline services continue to operate without interruption during the Spring Festival, with features like fast delivery options available through mobile apps [4]
新零售商超年货节火爆:春节线上线下“不打烊”,“健康”“品质”与“独特性”成为关键词