微短剧行业要“以人民为中心”

Core Viewpoint - The recent issuance of the "Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption" by the State Council emphasizes the inclusion of micro-short dramas as a key area for stimulating development vitality in the new public art sector [1] Group 1: Industry Development - The micro-short drama industry is experiencing a significant rise due to advancements in the internet and digital technology, but it also faces challenges that need to be addressed for healthy development [1] - The industry must prioritize a "people-centered" creative approach, reflecting the active participation of ordinary people in artistic creation, thereby breaking down barriers between professional and amateur creators [1][2] - Micro-short dramas should embody themes of ordinary people's struggles and aspirations, serving as a relatable art form rather than becoming exaggerated or chaotic [2] Group 2: Creative Ecosystem - The creation of micro-short dramas should leverage new productive forces under internet conditions, promoting interconnectivity with other forms of new public art such as short videos and online literature [3] - The proliferation of the internet and AI technology has reshaped the creative ecology, providing platforms for ordinary people to express themselves and unleash their creative potential [3] Group 3: Cultural Significance - New public art emphasizes grassroots wisdom and seeks to blend artistic, work, and life labor, showcasing diverse aesthetics from various social backgrounds [4] - Micro-short drama creators are encouraged to have cultural awareness and to document the lives of ordinary people, contributing to a rich narrative tapestry that reflects societal values [4] Group 4: Community Engagement - Recent initiatives by the National Radio and Television Administration have included themes such as cultural tourism, rural revitalization, and legal education in micro-short drama creation, with active participation from community members and organizations [5] - Examples include the influx of micro-short drama productions in rural areas, where local stories and characters are integrated into the narratives, enhancing community involvement and storytelling [5] - The micro-short drama industry is positioned to thrive within a collaborative and shared artistic ecosystem, aiming to effectively tell Chinese stories and enhance its cultural representation [5]